The Latest News In Ad Tech
To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does not...
Employer branding is an important area for many HR functions, but the lack of knowledge and time means that it is often deprioritized. A survey conducted by a magazine shows that two-fifths of the respondents think that the work with employer branding is “superficial” and “fuzzy”. At the same time, the labor market today is more flexible than ever....
As you know, inbound marketing is about stopping interfering with the customer’s attention and instead focusing on conveying value in order to build long-term and valued relationships. Many therefore believe that advertising is prohibited because it is perceived as playing with old-school marketing. That is not entirely true. We at our mother company NoordMarketing,...
In a world that is increasingly digitized, it is not surprising that more and more information is conveyed in small pieces. Social media platforms are designed to allow users to scroll through a seemingly endless feed of content, and much of this content consists of short posts or videos. And, while we’re on the subject of film, we all know that if you’re...
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