If you ask any marketing or sales professional when the best time to send a newsletter or direct mail piece is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send your...
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One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...