To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does not...
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In a world that is increasingly digitized, it is not surprising that more and more information is conveyed in small pieces. Social media platforms are designed to allow users to scroll through a seemingly endless feed of content, and much of this content consists of short posts or videos. And, while we’re on the subject of film, we all know that if you’re...