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Best Time and Day To Send Newsletters and Emails
August 4, 2022
STOCKHOLM

If you ask any marketing or sales professional when the best time to send a newsletter or direct mail piece is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon.

The truth is, there is no one-size-fits-all answer to this question. The best time to send your marketing materials will vary depending on your target audience and your goals for the campaign. However, there are some general guidelines you can follow to help ensure your materials are more likely to be seen and acted upon.

Days and times for mailing to companies

We’ve discovered that emailing business people between the hours of 8 a.m. and 11 a.m. on weekdays works well. You can experiment to see what works best for your recipients, but emails sent in the morning are often the most effective.

12.45 p.m. has also been a peak time for some of our customers when the mail is at its peak after lunch. We here at Advedro, do not recommend sending after 3 pm, as it has not produced positive results. It could be said that 2 p.m. is your “last chance.”

Tuesday and Thursday are the best days. If Tuesday or Thursday don’t work, you can try Wednesday. Mondays are a busy meeting day, with many people meeting for breakfast to plan their week. Plus, many people are depressed because the weekend is over and they can’t read all of the mail that has accumulated in their inbox).

People are in weekend mode on Fridays and may have mentally checked out for the day. They may have also taken an early weekend, and your mail may be deleted when they return on Monday. We would completely advise you to avoid sending newsletters or emails to businesses on weekends.

Dates and times for mailing to private individuals

Here we believe it could be a little higher and lower. It is heavily dependent on the content. If you want to promote sale, a special offer in store, or something in entertainment, Friday is an excellent day to do so in order for people to remember it over the weekend. To be safe, send the email 3-5 days before the weekend, followed by another email and reminder on Friday.

Here, Saturday and Sunday can also be good days to send out – but not early in the morning. Test yourself and compare! Sunday usually has a lower open rate but a higher click-through rate _ which is abbreviated as CTR. It shows what percentage of those who opened the email clicked on something in the email.

An example of the optimal time to send comes from one of our clients in recruitment who had a campaign for candidates applying for jobs. Those emails went out at 7 am on weekdays so the recipient could read them before they got to their current job. That company had crazy good numbers: 63% open rate and 37% click-through rate.

Sending mail to different age groups
Age can also be a parameter to keep in mind. If the email is to be sent to a younger target group, up to 25 years old, it has been shown that you can send it a little later in the morning with good results. If the target group is older than 25, it is better to send newsletters and emails between 8 am and 10 am.

The subject line is at least as important in newsletters and emails

Despite all of the above-mentioned advices, your results are still poor? Make sure to use a good subject line! Any newsletter or marketing automation will fail if the subject line is dull and uninspiring. Dare to be a little unconventional in your subject line. I would not open emails with subject lines like “Exclusive offer” or “News from us.”

Before you even start to write your email or newsletter, take some time to brainstorm an effective subject line. A strong subject line can be the difference between an email that gets opened and one that goes straight to the trash. Spending as much time on the subject line as you do on the actual content of the email will help ensure that your message gets across.

And if you’re struggling to come up with the perfect subject line, don’t hesitate to reach out to colleagues or friends for help. By following best practices and taking the time to craft a well-thought-out subject line, you can make sure your email gets read by its intended audience.

Keep in mind that there are many things that can trigger spam alerts, so it’s important to avoid exclamation marks, capital letters, and special characters. With a little bit of thought and effort, you can create a subject line that will help your email or newsletter stand out from the rest.