The Latest News In Ad Tech
One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...
What can you do to boost your Christmas promotions this year? What type of campaign suits which target group and what kind of advertising is most effective at this time of year? Here are a few winning themes that we have selected – for those of you trying to figure out what type of Christmas campaign to go with this year. THEME...
One of the year’s biggest events in marketing is about to happen. Of course, we are talking about the Super Bowl. With pending developments on the COVID-19 pandemic, the game is scheduled to be played on February 7th, 2021, at Raymond James Stadium in Tampa, Florida and as usual, it is the commercials that are shown during the breaks that have people talking....
With the Chrome 86 release, Google takes further action to prevent...
Singles Day 2020 is fast approaching and we will celebrate it with...
If you have a website or a blog, there is a chance that you may be able to start making money with it. People often talk about passive income, i.e. income from your website that is generated even when you are not actively working with it. In this post, we will guide you through your first steps towards monetizing your blog and starting to make cash with your website traffic. Today,...
Black Week is officially underway, and for the companies that have...
One of the eternal questions is what determines whether an ad is good....
Profitable CPA It may seem obvious that a lower advertising cost per new customer is something to celebrate. But it’s not that simple. A higher CPA can often mean a higher profit on the bottom line. It is easy for an advertiser to celebrate if you have managed to lower your CPA by 20% a month. A lower CPA may be good, but you may very well have done yourself...
Converting formsAs a tool for collecting leads or entering personal...
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