The Latest News In Ad Tech

One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...

One of the year’s biggest events in marketing is about to happen. Of course, we are talking about the Super Bowl. With pending developments on the COVID-19 pandemic, the game is scheduled to be played on February 7th, 2021, at Raymond James Stadium in Tampa, Florida and as usual, it is the commercials that are shown during the breaks that have people talking....

Profitable CPA It may seem obvious that a lower advertising cost per new customer is something to celebrate. But it’s not that simple. A higher CPA can often mean a higher profit on the bottom line. It is easy for an advertiser to celebrate if you have managed to lower your CPA by 20% a month. A lower CPA may be good, but you may very well have done yourself...