One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...

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If you have a website or a blog, there is a chance that you may be able to start making money with it. People often talk about passive income, i.e. income from your website that is generated even when you are not actively working with it. In this post, we will guide you through your first steps towards monetizing your blog and starting to make cash with your website traffic. Today,...
Profitable CPA It may seem obvious that a lower advertising cost per new customer is something to celebrate. But it’s not that simple. A higher CPA can often mean a higher profit on the bottom line. It is easy for an advertiser to celebrate if you have managed to lower your CPA by 20% a month. A lower CPA may be good, but you may very well have done yourself...