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Lead scoring is a term that you may come across from time to time when reading about inbound marketing. It’s exactly what it sounds like: lead scoring. It is a method of determining what differentiates one lead from another based on events and how leads behave. The lead scoring system determines whether the lead is cold, semi-hot, or steamy hot. Lead scoring...

We, at Advedro, believe that anyone can successfully create content. It’s just a matter of having a good plan and believing in yourself. It is a long-term job that needs a little extra effort, but we can assure you that it will yield excellent results. And who wouldn’t want that? Here are nine steps you can take to start the preparation process. 1. Find...

Take the fight for the leadership of the future – which shows the way through goodness, empathy, and love instead of evil and hatred, writes Judy Shalom, CEO and founder of Advedro, on Ukraine and the current conflict in the region. On the morning of February 24th, 2022, Europe’s history changed once again, when we awoke to the following words from...

With a bang, Elon Musk announced recently that Tesla will start manufacturing humanoid robots – but what does that really mean for the future and for the human race? Our CEO Judy Shalom is giving us her thoughts in her latest op-ed. The sentiment ⁠— and, for that matter, the entire nature of the announcement ⁠— may come as a surprise to anyone familiar...

In 2017, I was attending a conference in Prague where I was invited to talk about bitcoin, blockchain, and its future. The price per bitcoin fluctuated in November of that year between $7,600 and $8,100 for a bitcoin. This weekend, bitcoin passed $59,423 with a market value approaching $1 trillion (!). In one year, the price has soared by an astonishing 323 percent....

The price of Bitcoin has risen sharply during the second half of last year, and in December alone the exchange rate of the cryptocurrency accelerated by almost 50 percent. The cryptocurrency grew by an astonishing 403 percent in total during 2020. This sharp rise has also continued during the first weeks of 2021 when the price has for the first time ever looked over...