The Latest News In Ad Tech
If you ask any marketing or sales professional when the best time to send a newsletter or direct mail piece is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send...
Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...
Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...
Your customers may be on vacation, but they are not completely...
Everyone in the office slows down, but the closer the holiday gets,...
Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...
Is the market bragging about all the quality leads they get, while...
Conversational marketing is a goldmine for deepening and improving...
The Swiss crypto company Smart Valor‘s CEO Olga Feldmeier believes that the crypto market is extra important in times of sanctions and war. “What do people buy in times of war? Yes, they buy gold; it is protection”, says Feldmeier. The ruble has had serious problems as a result of recent sanctions imposed on Russia in response to its invasion of...
The holy month of Ramadan is the most popular shopping season of...
Customers have never demanded so much from businesses as they do...
If your business has decided to invest in account-based marketing, the next step is to launch a campaign. Today, we’ll go over the five steps you’ll need to take to create a successful strategy. Account-based marketing (ABM) is a B2B strategy that will help you land the big deals. It is a growth strategy in which marketing and sales collaborate to create...
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