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To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does...
Employer branding is an important area for many HR functions, but the lack of knowledge and time means that it is often deprioritized. A survey conducted by a magazine shows that two-fifths of the respondents think that the work with employer branding is “superficial” and “fuzzy”. At the same time, the labor market today is more flexible than...
As you know, inbound marketing is about stopping interfering with the customer’s attention and instead focusing on conveying value in order to build long-term and valued relationships. Many therefore believe that advertising is prohibited because it is perceived as playing with old-school marketing. That is not entirely true. We at our mother company NoordMarketing,...
Investing in inbound marketing requires a collaborative effort...
A strong employer brand is essential for any company that wants...
STOCKHOLM Social media has become an integral part of our lives in recent years. It’s a great way to stay connected with family and friends, share news and experiences, and express ourselves. We can also use social media to discover new things, learn about different cultures and connect with like-minded people. The most popular social media platforms include...
If you ask any marketing or sales professional when the best time...
Many people believe that website advertising degrades the user...
Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...
Your customers may be on vacation, but they are not completely...
Everyone in the office slows down, but the closer the holiday gets,...
Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...
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