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To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does...

STOCKHOLM Social media has become an integral part of our lives in recent years. It’s a great way to stay connected with family and friends, share news and experiences, and express ourselves. We can also use social media to discover new things, learn about different cultures and connect with like-minded people. The most popular social media platforms include...

Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...

Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...