The Latest News In Ad Tech

Search intent or user intent is one of the most important factors for content creators when it comes to SEO. It’s the reason why someone conducts a specific search. After all, everyone who is online searching is hoping to find something. Actually, it’s pretty straightforward and logical. Google optimizes for the user – and so should you. To say that...

It is no news that it is becoming increasingly difficult to reach the right target group on social media. Not even those that are posting funny videos about cute puppies get the attention they are looking for anymore. And for sure, Facebook and Google have changed their algorithms, but above all, user behavior has changed. By using a Facebook pixel, you can become more...

You’ve probably heard of Pinterest before. Maybe when you were looking for inspiration for the upcoming Halloween party, or when you were looking for a tasty recipe to invite your friends over. But can Pinterest be a goldmine for us marketers as well? Here we will go through how Pinterest works and how you and your business can benefit from it. What is Pinterest? Pinterest...