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The holy month of Ramadan is the most popular shopping season of the year especially in the MENA region, with up to 90% OFF major brands! This is the time of year when your customers are looking for great deals, discounts, and coupons.
Breaking fast during Ramadan means eating large meals with friends and family. You never eat alone. During these 30 days, you always come to different places – friends, family, everyone invites you over to their home and table. And of course, everyone cooks a lot of food and makes sure that there is enough for everyone, and distributes food to the poor and needy “That’s what Ramadan is all about.”
During the Ramadan month, more than 1.6 billion Muslims worldwide fast from sunrise to sunset. And when they break their fast after sunset, families, friends, and communities gather to party. Ramadan – and the weeks before – is one of the biggest sales months for brands and the best time to promote offers from e-commerce to health and beauty, everything converts well.
Ramadan 2022 and Eid al Fitr 2022 have arrived, bringing with them incredible opportunities for affiliates to profit from, purchases, and massive sales and discounts that will take place throughout the season. Today, Advedro‘s Ramadan Affiliate Marketing Article discusses purchasing trends as well as Ramadan and Eid al Fitr’s marketing strategies.
However, you may begin by wondering, “What will you give your audience?” What piques their interest? What are their requirements? What exactly are they looking for? What do they buy, when do they buy it, where do they buy it, and how do they buy it?
There are big opportunities to earn because the best brands will be holding big sales to gain the attention of core internet users who will also spend a higher percentage of their time online during Ramadan.
Did you know that 82% of those who celebrate the holy month of Ramadan (1.6 billion worldwide) will work fewer hours during Ramadan, so they will spend more time online and that 40% of them plan to spend more during Ramadan 2022 than in a normal month?
Over 53% of Ramadan shoppers do end up spending more during Ramadan so now is the perfect time for sharing Ramadan 2022 Coupons and the most popular shopping season for many.
The most effective Ramadan and Eid al Fitr Marketing Strategies
When anticipating a season of increased promotional activities, you’ll need to develop a marketing strategy and plan it carefully. You can earn the most money by sharing relevant and timely sales and offers with the increased traffic that your channel will undoubtedly receive.
It is critical that your Ramadan 2022 marketing and promotional strategy is based on your target audiences, their interests, and their specific behaviors.
We bring you Ramadan and Eid al Fitr marketing strategies, including general statistics, tips, information, and data to help you set your overall course.
However, it is your personal channel – your themes, audience needs, what has worked for you in the past, and what your audience has requested in the future – that will determine your success.
Purchase Trends for Ramadan 2022
We begin with some surprising statistics about online shoppers’ buying behavior during Ramadan compared to an average day in the world of online shopping:
- Google searches have increased by at least 59 percent – The use of search engines (such as Google) to find products or services for immediate purchase has increased by at least 59 percent.
- 75 percent Increased Traffic – Visitors to online shopping sites increase by 75 percent.
- Sales increase by 128 percent – Sales at online retailers increase by more than 128 percent.
- Ramadan ads generate 94% more conversions – the percentage of sales generated by Ramadan ads on social media increases by 94%.
As you can see, the common element in all of these Ramadan trends is a shift in online shopping behavior.
So, who is making the purchases? According to statistics, women account for 58% of Ramadan purchases, while men account for 42% of Ramadan shopping.
Sales increase during Ramadan and Eid as a result of increased average consumer financial spending, as consumers make special purchases and place greater emphasis on their purchases during the holy month.
The Ramadan consumer is also comparing prices on products and services, knowing that there are numerous Ramadan offers from various advertisers offering similar products and services.
Consider the following Ramadan consumer statistics:
- 40% are looking for Ramadan deals.
- 49% are looking for Ramadan deals or coupons.
- 40% are looking for the best deal on the items they require.
- 60% are looking for well-known brands
- And a whopping 83 percent (some from each category) are willing to try new brands and products.
As an affiliate marketer, you must first understand your target audience and which stores and types of offers will appeal to them.
Increased sales for Ramadan and Eid al Fitr 2022
All online sales are increasing during the Ramadan season, but some categories are expecting more growth and consumer demand than others during Ramadan and Eid al Fitr 2022.
Last Ramadan, consumer electronics such as smartphones, tablets, and electronic accessories saw a 148 percent increase in sales, the highest of any category.
Wristwatches sold 115 percent more than usual, while home and living products increased by 114 percent. Last but not least, fashion purchases increased by 95 percent.
Pre-Ramadan Purchasing Trends in 2022
Consumers prepare for a long season of family gatherings and home visits for Iftar and Suhoor meals during this time.
Pre-Ramadan sales of home decor, table and serving wear, and comfortable, flowing Ramadan fashion in both antique and modern styles traditionally would increase.
This year, in the run-up to Ramadan 2022, promote:
- Food and Provisions
- Appliances and Accessories for the Home and Kitchen
- Audio, video, and consumer electronics devices for the home
- Fashion for everyone in the family
- Cosmetics and fragrances
- Fragrances for the Home
At this point, consumers are excited about the start of Ramadan and prepare elaborate Iftar meals, host a lot of meals, and attend a lot of meals.
While there is a strong emphasis on spirituality, some people struggle with the transition to a fasting lifestyle.
Furthermore, Ramadan’s second week is the first of two weeks of sales peaks. So, take advantage of the increase in purchases and promote kitchen appliances, grocery delivery, modest fashion, spiritual books and accessories, and health supplements to aid in fasting.
The following are the best Ramadan 2022 product categories to promote in Weeks 1 and 2:
- Appliances for the Kitchen
- Food Distribution
- Spiritual Books and Accessories in Modest Fashion
Purchasing Trends in the Second Half of Ramadan 2022
This half of Ramadan 2022 begins in Ramadan week 3 when online shopping is already at its peak. These massive sales and spending will begin to fall precipitously after the end of week 3 and into the final days of Ramadan 2022 before Eid al Fitr.
People are tired of cooking during this time, so they prefer to dine out for Iftar (demand for takeout will only increase if Corona Virus continues)
Also, because fast is hard on the body, people want to look better, and people are focused on buying gifts for their friends and family for Eid al Fitr 2022 (especially watches, pieces of jewelry, and home appliances).
During weeks 3 and 4, promote the following Ramadan 2022 product categories and stores:
- Cosmetics and Grooming Restaurants
- Various gifts in anticipation of Eid
Although sales are down in the days leading up to Eid al Fitr, they spike during the holiday – and many affiliates will have ended their Ramadan promotions. Continue to promote, and you’ll be able to collect all of the conversions on:
- Consumer electronics Restaurants
- Household appliances
- Last-minute Gifts
Summary – Advedro’s Affiliate Marketing Guide for Ramadan 2022
From the second of April to the last days of May, Ramadan and Eid al Fitr marketing is a marathon. Make your digital marketing and promotional strategy as broad and adaptable as possible, so you can pivot as needed to achieve the best campaign results.
Remember to tailor your Ramadan and Eid al Fitr marketing strategy to the types of people in your target audience.
Create one-of-a-kind materials aimed at the Ramadan 2022 product categories and stores preferred by each specific group.
Another great Ramadan 2022 affiliate marketing tip is to design a custom logo for the season and decorate your channel in other ways.
Most importantly, be present with your audience during the Ramadan 2022 season to express your values, celebrate together, and demonstrate how much you truly care about their well-being. You’ll build trust and your bottom line will benefit as a result!
We hope you found our Ramadan 2022 Affiliate Marketing Guide and Eid al Fitr Marketing Tips useful and to everyone celebrating we wish you and your family Ramadan Kareem!
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