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Linkedin for Business – Do You Have Everything in Place?
August 26, 2021
STOCKHOLM

LinkedIn is a platform where people gather to exchange experiences, network, or look for a new job while making new professional contacts – it is simply the user who is getting rewarded. So how do you approach LinkedIn as a company and business to create the right noise and get the right attention? We’re going to go through that in this article.

Have an updated company page

It sounds much easier than it’s done, but if you are on LinkedIn as a company, it is important to make sure you have everything in the right place. Use the company logo as a profile picture, select a header that can visualize what your business offers, and fill in the section “about us”. Also, don’t forget that the pages on LinkedIn for companies are “SEO-friendly”. Don’t be shy, tell the world more about who you are, where you are, what you offer, and how they can contact you. Remember to use easy-to-understand language in combination with your personal keywords.

Keep your business page alive

Once you have filled the page with all the necessary information, you cannot relax and think that people and other companies will automatically start following you. If you are on LinkedIn as a company, you need to be active, update your channel often and fill it with all the relevant content. Feel free to mix links with other formats, such as video or graphic elements to create a living feeling across your social media channels. Keep in mind that people are acting more professional on LinkedIn, so try to adapt your content accordingly. No matter how much you want to reach out to Generation Z or toss gadgets, LinkedIn is not the platform for this.

Engage coworkers on your LinkedIn account

Working actively with social selling is a great way to spread awareness about the page on LinkedIn for your business, while you can probably generate some leads on the purchase. Try to persuade your colleagues to use their personal profiles to spread the company’s message – either by writing their own updates or sharing a link to the company blog. A relatively new feature on LinkedIn for companies is that you can send out notices to your employees when a new post has been posted on the company page. In this way, you can remind your employees to share the post further on their own profiles.

Evaluate how things are going on LinkedIn for your company

For goodness’ sake, don’t forget to evaluate how things are going for your company on LinkedIn. A tip is to make a zero measurement and start from it when you then analyze how well your posts perform. Subtract the degree of commitment from everything you have published in the past year, calculate the average value and then you will have your zero value. Sometimes it’s tricky to understand why some posts are giving better results than others – then start from your zero measurements and try to figure out why some of the posts you posted on LinkedIn as a company didn’t reach the average, and vice versa. Your insights will be valuable as you update your social media strategy.

Summary: LinkedIn as a company

  •  Make sure all the important factors are in place on your company page on LinkedIn – be sure to fill in all parts of the profile.
  •  If you want to have a chance on LinkedIn as a company, you have to keep the channel alive – try different types of content to see what works best for your target group.
  •  You are not only on LinkedIn as a business, you are also represented by all the company’s employees! Engage colleagues in spreading the company’s message on LinkedIn.
  •  Don’t forget to evaluate how well you perform on LinkedIn. Set goals, follow up and evaluate, and your account will grow!

Now that you have a little bit better idea of ​​how you can speed up your business page, there is a lot to gain if you put some more love and reflection on your channel. So, don’t wait any longer to start rocking it!