The Latest News In Ad Tech

Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...

Entrepreneurs are invaluable for The Netherlands. They are the engine of the Dutch economy. Dutch people owe their jobs, prosperity, and development opportunities to a large extent to creative self-employed people, innovative startups, proud family companies, and global companies that decided to set up their headquarters in The Netherlands, like ClickDealer. ClickDealer,...

Behavioral measures for social intelligence can be compared across all the species, and it is driven by the advantages of better approaches to understanding social, adaptive behavior such as instinct, trial, and error learning to better overcome certain obstacles and survive. What animal would describe Maor better than the top predator wolf,...

Profitable CPA It may seem obvious that a lower advertising cost per new customer is something to celebrate. But it’s not that simple. A higher CPA can often mean a higher profit on the bottom line. It is easy for an advertiser to celebrate if you have managed to lower your CPA by 20% a month. A lower CPA may be good, but you may very well have done yourself...