The Latest News In Ad Tech
As you know, inbound marketing is about stopping interfering with the customer’s attention and instead focusing on conveying value in order to build long-term and valued relationships. Many therefore believe that advertising is prohibited because it is perceived as playing with old-school marketing. That is not entirely true. We at our mother company NoordMarketing,...
Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...
Orlando Wood’s acclaimed advertising research has led him to realize that our emphasis on the left hemisphere has a societal impact. Not least because it fosters a desire to dominate and shock people that extends beyond marketing: “It’s similar to surrealism from the 1920s,” he explains in our most recent interview series. Orlando Wood had...
Digitized communication and access to data increase the demands...
It is no news that it is becoming increasingly difficult to reach the...
You’ve probably heard of Pinterest before. Maybe when you were looking for inspiration for the upcoming Halloween party, or when you were looking for a tasty recipe to invite your friends over. But can Pinterest be a goldmine for us marketers as well? Here we will go through how Pinterest works and how you and your business can benefit from it. What is Pinterest? Pinterest...
Entrepreneurs are invaluable for The Netherlands. They are the engine...
Behind every successful company, there is a kick-ass social media strategy....
When a gamer usually plays, according to the prejudice, it can be a bit lonely, but the gaming platform Twitch solved this by offering the ability to share screen, sound, and image when playing so that others can watch but also engage with the person who streams their gaming experience and even make it easier for advertising on the platform. Twitch is a live streaming...
Behavioral measures for social intelligence can be compared...
One of the year’s biggest events in marketing is about to happen....
If you have a website or a blog, there is a chance that you may be able to start making money with it. People often talk about passive income, i.e. income from your website that is generated even when you are not actively working with it. In this post, we will guide you through your first steps towards monetizing your blog and starting to make cash with your website traffic. Today,...
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