The Latest News In Ad Tech
Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...
Orlando Wood’s acclaimed advertising research has led him to realize that our emphasis on the left hemisphere has a societal impact. Not least because it fosters a desire to dominate and shock people that extends beyond marketing: “It’s similar to surrealism from the 1920s,” he explains in our most recent interview series. Orlando Wood had...
Digitized communication and access to data increase the demands on us who work with marketing. The Holy Trinity “the right message to the right person at the right time” has never been more important. Do you have what it takes to get that dream customer to click through to your site and convert? Let’s find out what are some of the most important skills...
It is no news that it is becoming increasingly difficult to reach the...
You’ve probably heard of Pinterest before. Maybe when you...
Entrepreneurs are invaluable for The Netherlands. They are the engine of the Dutch economy. Dutch people owe their jobs, prosperity, and development opportunities to a large extent to creative self-employed people, innovative startups, proud family companies, and global companies that decided to set up their headquarters in The Netherlands, like ClickDealer. ClickDealer,...
Behind every successful company, there is a kick-ass social media strategy....
When a gamer usually plays, according to the prejudice, it can be a...
Behavioral measures for social intelligence can be compared across all the species, and it is driven by the advantages of better approaches to understanding social, adaptive behavior such as instinct, trial, and error learning to better overcome certain obstacles and survive. What animal would describe Maor better than the top predator wolf,...
One of the year’s biggest events in marketing is about to happen....
If you have a website or a blog, there is a chance that you may be...
Profitable CPA It may seem obvious that a lower advertising cost per new customer is something to celebrate. But it’s not that simple. A higher CPA can often mean a higher profit on the bottom line. It is easy for an advertiser to celebrate if you have managed to lower your CPA by 20% a month. A lower CPA may be good, but you may very well have done yourself...
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