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A strong employer brand is essential for any company that wants to succeed in today’s competitive market. Not only does it help to attract and retain top talent, but it also saves on recruitment costs. According to a recent study, companies with a strong employer brand have on average 50% lower costs for recruitment than those without one. This is because they...
Snapchat has made it possible for companies to create a business profile on the platform where they can post their goods and build an organic content network. All of this is being done to increase the efficiency of activities centered on the platform’s target group – millennials. So if your goal is to engage a younger demographic, Snapchat can be a potential...
Your graphic profile is one of the most important assets of your brand. But, are you sure that it meets all the requirements of the new digital channels? Not so long ago, print, large ad format, and business cards were some of the most important placements for the company graphic profile, but this has changed radically, especially with smaller screens and more and...
Probably as you are reading the title of this article you are thinking ...
LinkedIn is a platform where people gather to exchange experiences,...
Since Instagram was launched, just over ten years ago, a lot has happened. Even if the channel is basically about sharing nice pictures, the potential is much greater than that and it is not anymore just a tool for individuals, but also for businesses. With this article, we want to bring to your attention not only why it is important, but we also want you to understand...
I love the idea of win-win situations! They are one of my biggest...
Many companies are having a hard time knowing how big they actually...
The year 2020 has shaken many industries considerably. Some have gone on their knees while others have flourished. Some have rethought and invested in new avenues in digital marketing, others have slowed down and are waiting for better times. Regardless of strategy, autumn soon will turn into a new year, and with that comes new opportunities. The question is, what do...
It is becoming increasingly difficult for brands to reach their target...
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