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Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...
Customers have never demanded so much from businesses as they do today. You must be available, quick, have rock-solid support, and always be prepared with a solution – regardless of the needs of the customer. We’re talking about a whole new level of marketing here, namely conversational marketing! Direct, personal, helpful, and downright human. We lay...
All forms of marketing a company do belong to the entire company’s marketing programme. This includes everything that is trying to, in one way or another, influence others to want to buy a company’s products or services. Whether it’s classic print advertising, Google, Instagram, Facebook ads, or even a promotional coupon that you are giving away during...
Robotics and AI have just begun their evolution and will gradually...
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