The Latest News In Ad Tech

If you ask any marketing or sales professional when the best time to send newsletters or emails is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send your marketing...

Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...

Your customers may be on vacation, but they are not completely disconnected. However, you should disregard promotions and everything related to your products and services. Instead, you should captivate your audience with brand-building content that corresponds to their current state of mind. Here are some tips for filling out your summer content calendar and creating...

One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...

Behind every successful company, there is a kick-ass social media strategy. That companies communicate with existing and potential new customers on social media is nothing new. But it’s actually not as simple as just tweeting a bit, posting a story on Instagram from time to time, or posting an update on Facebook. Here are six tips on how to develop a successful...