If you ask any marketing or sales professional when the best time to send newsletters or emails is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send your marketing...

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One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...
What can you do to boost your Christmas promotions this year? What type of campaign suits which target group and what kind of advertising is most effective at this time of year? Here are a few winning themes that we have selected – for those of you trying to figure out what type of Christmas campaign to go with this year. THEME...
Behind every successful company, there is a kick-ass social media strategy. That companies communicate with existing and potential new customers on social media is nothing new. But it’s actually not as simple as just tweeting a bit, posting a story on Instagram from time to time, or posting an update on Facebook. Here are six tips on how to develop a successful...