The Latest News In Ad Tech
If you ask any marketing or sales professional when the best time to send newsletters or emails is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send your marketing...
Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...
Your customers may be on vacation, but they are not completely disconnected. However, you should disregard promotions and everything related to your products and services. Instead, you should captivate your audience with brand-building content that corresponds to their current state of mind. Here are some tips for filling out your summer content calendar and creating...
Everyone in the office slows down, but the closer the holiday gets,...
We, at Advedro, believe that anyone can successfully create content....
One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...
If your business has decided to invest in account-based marketing,...
Snapchat has made it possible for companies to create a business profile...
What can you do to boost your Christmas promotions this year? What type of campaign suits which target group and what kind of advertising is most effective at this time of year? Here are a few winning themes that we have selected – for those of you trying to figure out what type of Christmas campaign to go with this year. THEME...
Digitized communication and access to data increase the demands...
Search intent or user intent is one of the most important factors...
Behind every successful company, there is a kick-ass social media strategy. That companies communicate with existing and potential new customers on social media is nothing new. But it’s actually not as simple as just tweeting a bit, posting a story on Instagram from time to time, or posting an update on Facebook. Here are six tips on how to develop a successful...
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