Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...

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To succeed in your advertising, high demands are reliant on continuous optimization. Going through the search term report in Google Ads is a crucial strategy to make sure you are only paying for relevant clicks and, in doing so, drive valuable traffic to your business. In this article, we will describe how to use this feature best. Using the search term report of Google...