The Latest News In Ad Tech

Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...

Probably as you are reading the title of this article you are thinking  “Why should we allocate a budget for employer branding? And how do we know that this will be considered as well-invested money? ” Today, in this article we will offer some examples of key figures to find out where and how the beginning of your bachelor journey should be optimized for...

Call to action (CTA) is an important marketing concept and a great way to increase the conversion of your website and the products you are offering. It encourages the visitor to take action in different ways and move on to the next purchase phase. Definitely, something you should consider is getting into your content as soon as possible if you have not already done...

To succeed in your advertising, high demands are reliant on continuous optimization. Going through the search term report in Google Ads is a crucial strategy to make sure you are only paying for relevant clicks and, in doing so, drive valuable traffic to your business. In this article, we will describe how to use this feature best. Using the search term report of Google...