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To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does...
Customers have never demanded so much from businesses as they do today. You must be available, quick, have rock-solid support, and always be prepared with a solution – regardless of the needs of the customer. We’re talking about a whole new level of marketing here, namely conversational marketing! Direct, personal, helpful, and downright human. We lay...
Are you one of those who still make the mistake of letting sales and marketing focus on customers who are not yet ready to take advantage of your offer or services? Creating an ICP (Ideal Customer Profile) is an effective way to overcome this. Here we will explain what an ICP is and how it can help you get more quality leads. ICP – what is it really? ICP...
Your graphic profile is one of the most important assets of your...
During the social crisis that we all are experiencing globally...
Converting formsAs a tool for collecting leads or entering personal information in the checkout, the uses for forms are applicable to most types of sites. Unfortunately, it is not unusual that it is precisely the forms that scare away the visitor. Here we present four tips on how to create a form that keeps the visitor on the page. Do you find that the forms on your...
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