The Latest News In Ad Tech

Having a lot of traffic on your website is really pointless if visitors don’t do what you want them to do when they actually get there. Conversion optimization is all about changing user behaviors. To do that, you need data about what users really think and understand their problems and what questions they are having, and which answers they will need. Many firms...

Robotics and AI have just begun their evolution and will gradually change the game plan for almost every market and not least the marketing. Data has long been an established concept underlying the technology of machine learning. The next step is AI. This technology will have the same impact on our society as electricity had for modern civilization, meaning a big...