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Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...

Are you one of those who still make the mistake of letting sales and marketing focus on customers who are not yet ready to take advantage of your offer or services? Creating an ICP (Ideal Customer Profile) is an effective way to overcome this. Here we will explain what an ICP is and how it can help you get more quality leads. ICP – what is it really? ICP...

Entrepreneurs are invaluable for The Netherlands. They are the engine of the Dutch economy. Dutch people owe their jobs, prosperity, and development opportunities to a large extent to creative self-employed people, innovative startups, proud family companies, and global companies that decided to set up their headquarters in The Netherlands, like ClickDealer. ClickDealer,...

About a year ago, everyone in the digital industry started talking about Growth Marketing. It sounds exciting and focuses on growth. But what does it really mean and why should we care? Is it a shortcut to increased revenue or just a healthier way of looking at marketing concepts? Growth Marketing is all about working with the right message for the right person in...