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To make data-based decisions when it comes to budget, we need to start by defining what a lead means. A lead is a person who has somehow chosen to share their information with your company. It can be an email address, name, or phone number. Figuring out how much a lead costs is simple math: Cost/Number of leads = Cost per lead. However, that number in itself does...
Having a lot of traffic on your website is really pointless if visitors don’t do what you want them to do when they actually get there. Conversion optimization is all about changing user behaviors. To do that, you need data about what users really think and understand their problems and what questions they are having, and which answers they will need. Many firms...
Do you have a blog archive with hidden potential? If your company blog has a few years under its belt, the answer undoubtedly is: YES. Growth-hack your blog archive and you can create organic growth, learn to capture relevant visitors, and increase your conversion rate. Structure – map the entire archive Start by creating an overview of your entire blog archive....
Bounce rate is often a topic discussed when Google Analytics comes...
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