The Latest News In Ad Tech

Having a lot of traffic on your website is really pointless if visitors don’t do what you want them to do when they actually get there. Conversion optimization is all about changing user behaviors. To do that, you need data about what users really think and understand their problems and what questions they are having, and which answers they will need. Many firms...

Do you have a blog archive with hidden potential? If your company blog has a few years under its belt, the answer undoubtedly is: YES. Growth-hack your blog archive and you can create organic growth, learn to capture relevant visitors, and increase your conversion rate. Structure – map the entire archive Start by creating an overview of your entire blog archive....

Bounce rate is often a topic discussed when Google Analytics comes up, and to be able to participate in the discussions, you first need to ask yourself this: Do I know what it is? Bounce Rate in Google Analytics The bounce rate is usually the first thing that catches the eye of the Google Analytics user. This is usually the metric we use as a starting point when...