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Lead scoring is a term that you may come across from time to time when reading about inbound marketing. It’s exactly what it sounds like: lead scoring. It is a method of determining what differentiates one lead from another based on events and how leads behave. The lead scoring system determines whether the lead is cold, semi-hot, or steamy hot. Lead scoring...

Meaningful content is the heart of your digital marketing strategy. Traditional marketing is often less effective than digital marketing and content marketing is a strategic and effective way to communicate with your target audiences. The definition of content marketing is a form of digital marketing that involves the creation and sharing of media and publishing...