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Meaningful content is the heart of your digital marketing strategy. Traditional marketing is often less effective than digital marketing and content marketing is a strategic and effective way to communicate with your target audiences. The definition of content marketing is a form of digital marketing that involves the creation and sharing of media and publishing...

The marketing landscape is continuously evolving. Not so long ago, advertisers collaborated with advertising agencies to define a creative strategy, brainstorm, and develop campaign goals. The agency then produced a list of publishers online and offline, discussed each option’s pros and cons, and used this as a basis for advertising. In recent years, this process...