The Latest News In Ad Tech

Investing in inbound marketing requires a collaborative effort from your entire company. In the same way that it takes more than one person to handle all aspects of marketing, sales, and customer service, inbound marketing also demands a team effort. Without buy-in and assistance from every department, your inbound marketing campaign is likely to fall flat. Furthermore,...

The author of one of my favourite books, 1984, George Orwell, once said the following in his book, “He who controls the past controls the future. He who controls the present controls the past”. An almost instructive quote from Orwell, this quote could be applied not only to the dystopian world of 1984 but to the entirety of human history — history being,...