Employer branding is an important area for many HR functions, but the lack of knowledge and time means that it is often deprioritized. A survey conducted by a magazine shows that two-fifths of the respondents think that the work with employer branding is “superficial” and “fuzzy”. At the same time, the labor market today is more flexible than...

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The author of one of my favourite books, 1984, George Orwell, once said the following in his book, “He who controls the past controls the future. He who controls the present controls the past”. An almost instructive quote from Orwell, this quote could be applied not only to the dystopian world of 1984 but to the entirety of human history — history being,...