The Latest News In Ad Tech

About a year ago, everyone in the digital industry started talking about Growth Marketing. It sounds exciting and focuses on growth. But what does it really mean and why should we care? Is it a shortcut to increased revenue or just a healthier way of looking at marketing concepts? Growth Marketing is all about working with the right message for the right person in...

Native advertising is something that many have probably seen or heard of. You probably can now recognize the sponsored articles with the ad tag that appears on the news sites. This marketing type has increased steadily in recent years and has played an essential role in many companies’ marketing strategies. One of the biggest reasons for this increase is the possibility...