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Employer branding is an important area for many HR functions, but the lack of knowledge and time means that it is often deprioritized. A survey conducted by a magazine shows that two-fifths of the respondents think that the work with employer branding is “superficial” and “fuzzy”. At the same time, the labor market today is more flexible than...
Investing in inbound marketing requires a collaborative effort from your entire company. In the same way that it takes more than one person to handle all aspects of marketing, sales, and customer service, inbound marketing also demands a team effort. Without buy-in and assistance from every department, your inbound marketing campaign is likely to fall flat. Furthermore,...
The holy month of Ramadan is the most popular shopping season of the year especially in the MENA region, with up to 90% OFF major brands! This is the time of year when your customers are looking for great deals, discounts, and coupons. Breaking fast during Ramadan means eating large meals with friends and family. You never eat alone. During these 30 days, you always...
Customers have never demanded so much from businesses as they do...
About a year ago, everyone in the digital industry started talking...
The author of one of my favourite books, 1984, George Orwell, once said the following in his book, “He who controls the past controls the future. He who controls the present controls the past”. An almost instructive quote from Orwell, this quote could be applied not only to the dystopian world of 1984 but to the entirety of human history — history being,...
Meaningful content is the heart of your digital marketing strategy. Traditional...
Native advertising is something that many have probably seen or heard...
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