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Investing in inbound marketing requires a collaborative effort from your entire company. In the same way that it takes more than one person to handle all aspects of marketing, sales, and customer service, inbound marketing also demands a team effort. Without buy-in and assistance from every department, your inbound marketing campaign is likely to fall flat. Furthermore,...

Lead scoring is a term that you may come across from time to time when reading about inbound marketing. It’s exactly what it sounds like: lead scoring. It is a method of determining what differentiates one lead from another based on events and how leads behave. The lead scoring system determines whether the lead is cold, semi-hot, or steamy hot. Lead scoring...

Are you one of those who still make the mistake of letting sales and marketing focus on customers who are not yet ready to take advantage of your offer or services? Creating an ICP (Ideal Customer Profile) is an effective way to overcome this. Here we will explain what an ICP is and how it can help you get more quality leads. ICP – what is it really? ICP...