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As you know, inbound marketing is about stopping interfering with the customer’s attention and instead focusing on conveying value in order to build long-term and valued relationships. Many therefore believe that advertising is prohibited because it is perceived as playing with old-school marketing. That is not entirely true. We at our mother company NoordMarketing,...
Investing in inbound marketing requires a collaborative effort from your entire company. In the same way that it takes more than one person to handle all aspects of marketing, sales, and customer service, inbound marketing also demands a team effort. Without buy-in and assistance from every department, your inbound marketing campaign is likely to fall flat. Furthermore,...
In a world that is increasingly digitized, it is not surprising that more and more information is conveyed in small pieces. Social media platforms are designed to allow users to scroll through a seemingly endless feed of content, and much of this content consists of short posts or videos. And, while we’re on the subject of film, we all know that if you’re...
STOCKHOLM Social media has become an integral part of our lives...
If you ask any marketing or sales professional when the best time...
What do effective leaders have in common? Are they good with numbers, marketing, culture development, vision, or structure? Yes, perhaps, but if you ask me, who has interviewed 50 different leaders, some fundamental characteristics are far more important. Here are some of my top suggestions for those who are always striving to learn more. As many of you are aware,...
Knowing our target audience is critical for effective marketing,...
Conversational marketing is a goldmine for deepening and improving...
Lead scoring is a term that you may come across from time to time when reading about inbound marketing. It’s exactly what it sounds like: lead scoring. It is a method of determining what differentiates one lead from another based on events and how leads behave. The lead scoring system determines whether the lead is cold, semi-hot, or steamy hot. Lead scoring...
If your business has decided to invest in account-based marketing,...
The Swedish Fintech giant Klarna, one of the oldest and largest payment...
Are you one of those who still make the mistake of letting sales and marketing focus on customers who are not yet ready to take advantage of your offer or services? Creating an ICP (Ideal Customer Profile) is an effective way to overcome this. Here we will explain what an ICP is and how it can help you get more quality leads. ICP – what is it really? ICP...
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