As you know, inbound marketing is about stopping interfering with the customer’s attention and instead focusing on conveying value in order to build long-term and valued relationships. Many therefore believe that advertising is prohibited because it is perceived as playing with old-school marketing. That is not entirely true. We at our mother company NoordMarketing,...

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What do effective leaders have in common? Are they good with numbers, marketing, culture development, vision, or structure? Yes, perhaps, but if you ask me, who has interviewed 50 different leaders, some fundamental characteristics are far more important. Here are some of my top suggestions for those who are always striving to learn more. As many of you are aware,...
Lead scoring is a term that you may come across from time to time when reading about inbound marketing. It’s exactly what it sounds like: lead scoring. It is a method of determining what differentiates one lead from another based on events and how leads behave. The lead scoring system determines whether the lead is cold, semi-hot, or steamy hot. Lead scoring...
Are you one of those who still make the mistake of letting sales and marketing focus on customers who are not yet ready to take advantage of your offer or services? Creating an ICP (Ideal Customer Profile) is an effective way to overcome this. Here we will explain what an ICP is and how it can help you get more quality leads. ICP – what is it really? ICP...