The Latest News In Ad Tech
If you ask any marketing or sales professional when the best time to send a newsletter or direct mail piece is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send...
What do effective leaders have in common? Are they good with numbers, marketing, culture development, vision, or structure? Yes, perhaps, but if you ask me, who has interviewed 50 different leaders, some fundamental characteristics are far more important. Here are some of my top suggestions for those who are always striving to learn more. As many of you are aware,...
Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...
Conversational marketing is a goldmine for deepening and improving...
Lead scoring is a term that you may come across from time to time...
If your business has decided to invest in account-based marketing, the next step is to launch a campaign. Today, we’ll go over the five steps you’ll need to take to create a successful strategy. Account-based marketing (ABM) is a B2B strategy that will help you land the big deals. It is a growth strategy in which marketing and sales collaborate to create...
The Swedish Fintech giant Klarna, one of the oldest and largest payment...
Are you one of those who still make the mistake of letting sales...
Orlando Wood’s acclaimed advertising research has led him to realize that our emphasis on the left hemisphere has a societal impact. Not least because it fosters a desire to dominate and shock people that extends beyond marketing: “It’s similar to surrealism from the 1920s,” he explains in our most recent interview series. Orlando Wood had...
Digitized communication and access to data increase the demands...
Call to action (CTA) is an important marketing concept and a great...
UX-writing, UX-copy, microcopy – a dear child that has many names. But what is it really? Let’s start by breaking it down. UX is user experience and writing is, well, writing. To write for the user experience, that is. Not for yourself, not for journalists, and not for clickbait. But for the user. Let the user interface speak for itself. So, how difficult...
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