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If you ask any marketing or sales professional when the best time to send a newsletter or direct mail piece is, you’re likely to get a variety of different answers. Some people swear by Tuesday mornings, while others prefer to send their materials on Friday afternoon. The truth is, there is no one-size-fits-all answer to this question. The best time to send...

Newsletters have been sent since the early days of the Internet, and much has changed since those first humbling steps. In this post, we will discuss 5 common mistakes that people make when sending newsletters, as well as how to avoid them! 1. The newsletter is difficult to read When creating your newsletter, hopefully, responsiveness is one of the first things...