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Finding good processes for content work when running a marketing department is critical for long-term success. Here are four effective content marketing tips for in-house marketers. Content marketing tip #1: Find good processes for idea work When working in-house, it is easy to lose sight of the big picture. When I was new to a job, I was always able to come...

Search intent or user intent is one of the most important factors for content creators when it comes to SEO. It’s the reason why someone conducts a specific search. After all, everyone who is online searching is hoping to find something. Actually, it’s pretty straightforward and logical. Google optimizes for the user – and so should you. To say that...