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One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...

Search intent or user intent is one of the most important factors for content creators when it comes to SEO. It’s the reason why someone conducts a specific search. After all, everyone who is online searching is hoping to find something. Actually, it’s pretty straightforward and logical. Google optimizes for the user – and so should you. To say that...