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One of the most commonly used phrases in Inbound Marketing is “creating value for the customer”. Another expression to remember within Inbound is that it is used to educate the customer and create value – while also making it as easy to find information as possible. This is referred to as the pillar page. If you want to rank high on Google, you must...
Digitized communication and access to data increase the demands on us who work with marketing. The Holy Trinity “the right message to the right person at the right time” has never been more important. Do you have what it takes to get that dream customer to click through to your site and convert? Let’s find out what are some of the most important skills...
Search intent or user intent is one of the most important factors for content creators when it comes to SEO. It’s the reason why someone conducts a specific search. After all, everyone who is online searching is hoping to find something. Actually, it’s pretty straightforward and logical. Google optimizes for the user – and so should you. To say that...
Do you have a blog archive with hidden potential? If your company blog...
You have spent a lot of time creating content over the years, and now...
Black Week is officially underway, and for the companies that have done their SEO right, the week will mean a massive boost in free and robust traffic from Google. In this post, we will go through what is essential to keep in mind when applying your search engine optimization for Black Friday, but also other well-known big upcoming holidays. There is excellent awareness...
With Google search commands, you can find pages on the web where your...
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