The Latest News In Ad Tech
Many people believe that website advertising degrades the user experience. Ideally, we would prefer to avoid such disruptive ads entirely, right? But then an offer for the product you were thinking about buying just appears out of the blue. Or an amazing charter trip deal to the Maldives you’ve always wanted to visit… What a coincidence, right! It all...
Knowing our target audience is critical for effective marketing, as we all know. We also know that every potential customer goes through a shopping journey in order to obtain a desired product or service. But how do we apply market psychology in these scenarios where the customer goes through different stages of their purchasing journey? We will look at some examples...
UX-writing, UX-copy, microcopy – a dear child that has many names. But what is it really? Let’s start by breaking it down. UX is user experience and writing is, well, writing. To write for the user experience, that is. Not for yourself, not for journalists, and not for clickbait. But for the user. Let the user interface speak for itself. So, how difficult...
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