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The Digital Landscape Is a Bag of Mixed Candy
August 18, 2022

In a world that is increasingly digitized, it is not surprising that more and more information is conveyed in small pieces. Social media platforms are designed to allow users to scroll through a seemingly endless feed of content, and much of this content consists of short posts or videos.

And, while we’re on the subject of film, we all know that if you’re going to make a video for your website, it has to be extremely brief. Statistics show that anything longer than a minute is still futile – because no one can bear to check anyway.

Not to mention the mail, of course! How many emails do you send and receive per day? Isn’t that a lot? Because sending an email is so simple (and has no direct measurable cost), it is easy to be careless with them. After all, sending a few extra emails per day gives you the satisfying feeling of accomplishing something!

In the digital landscape, these are all small pieces of candy! What makes it so exciting is that new flavors appear on a regular basis. What was on the candy counter five years ago has been largely replaced by newer, more popular flavors. And, there will be more to come!

Weekend candy or Friday dinner?

I’m writing this because we deal with a lot of this at NoordMarketing, our mother company; keeping track of the digital landscape and knowing which flavors are currently popular. And, in what colors, contexts, and labels should we distribute these treats for maximum effect?

At the same time, I’ve come to the conclusion that I enjoy reading books. I enjoy consuming accurate information. I like to avoid small candy from time to time.

Over the past few years, I have learned that one of the most important things I can do for myself is to work efficiently. That means being in a good frame of mind, thinking about what is important, and alternating between flow and bang-bang-bang in the form of grazing on small things for several hours. On some days, I leave work feeling accomplished and proud of what I’ve done. On other days, I finish my work wondering if I could have done more. However, I am constantly striving to be as effective and efficient as possible so that I can make the most of my time. Ultimately, this helps me to feel less stressed and more productive.

I’ve eaten too many small sweets on days when I’m not sure what I’ve done! I’m not a dietitian, but I dare to predict that those who eat small sweets for days on end will experience the following and much more:

  • Your blood sugar fluctuates, and you experience palpitations.
  • You will feel at ease in the short term, but disaster will strike in the long run.
  • You exhaust your body and cause a general imbalance.

Hmm… There appear to be many parallels between mental and physical wellness here, don’t you think?

Breakfast, sweets, snacks, and dinner

In a fast-paced digital world, it’s easy to get caught up in the latest trends and forget what’s really important. With new platforms and tools launching every day, it can be tempting to chase after the latest shiny object. However, it’s important to remember that not all new things are created equal. Just because something is new doesn’t mean it’s worth your time or attention. It’s important to be selective and focus on the things that will really move the needle for your business. Otherwise, you’ll just end up with a lot of empty calories that will leave you feeling unsatisfied. So take the time to evaluate new opportunities and make sure they’re really worth your while before you dive in. Otherwise, you’ll just end up wasting time and resources on things that don’t matter.

I think that well-executed marketing first and foremost tells a story that the target audience can connect with on an emotional level. In order to do this, marketers need to understand what motivates their target audience and craft a story that will resonate with them. In addition, I think that well-executed marketing combines candy bars with something more nutritious. Just like our articles do! Rather, these articles are to be considered dinner options at a lovely buffet after you’ve worked out. Something that deserves more time, but will leave you alone when you’re done. Hope you agree. 🙂