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When Inbound Marketing Doesn’t Work?
September 1, 2022

Investing in inbound marketing requires a collaborative effort from your entire company. In the same way that it takes more than one person to handle all aspects of marketing, sales, and customer service, inbound marketing also demands a team effort. Without buy-in and assistance from every department, your inbound marketing campaign is likely to fall flat. Furthermore, inbound marketing is an ongoing process, so you’ll need to be prepared to commit time and resources on an ongoing basis. While it may cost more upfront to invest in inbound marketing, the long-term benefits will outweigh the initial expense. By taking a holistic approach to your marketing efforts, you can attract and retain more customers which ultimately leads to increased profits.

We all know that in order to be successful in business, we need to put the customer first. But what does that really mean? In today’s hyper-competitive marketplace, it means going above and beyond to deliver an exceptional customer experience at every touchpoint. And one of the most effective ways to do that is through inbound marketing which is all about providing valuable content and resources that help your customers solve their problems and achieve their goals. By creating and sharing helpful content, you build trust and credibility with your audience, which ultimately leads to more sales and higher customer lifetime value. So if you want your business to thrive, make sure you’re investing in inbound marketing. It may take some time and effort to get started, but it’s well worth it in the long run. Let’s take a look at it all in today’s article.

Fast moving consumer products vs inbound marketing

To understand why B2B inbound marketing is generally more expensive than B2C, one must first understand the basics of this type of marketing. In short, inbound marketing is a marketing strategy that focuses on drawing customers to a product or service, rather than pushing products onto customers through traditional advertising methods such as television commercials or print ads. In order to be successful, inbound marketing requires a significant investment of time and resources to create quality content that will attract and engage potential customers. For example, a company may need to hire writers, web designers, and SEO experts in order to create a comprehensive inbound marketing campaign. Additionally, inbound marketing campaigns often span months or even years, which can be costly for companies that are not used to long-term marketing strategies. However, the investment is often worth it, as inbound marketing can be an extremely effective way to generate leads and grow a business.

In contrast, products and services aimed at end consumers are typically cheaper because they do not require the same level of investment. For example, a company selling winter boots does not need to worry about creating lengthy blog posts or designing an attractive website. Instead, they can simply rely on traditional advertising methods such as television commercials or print ads. Additionally, end consumers are generally more invested in their purchases than businesses, which means that they are more likely to seek out information about a product or service before making a purchase. As a result, companies selling products and services to end consumers can often get by with less investment in their marketing campaigns.

Do you educate your customer?

In today’s market, it is more important than ever for companies to offer products that appeal to the growing number of people who are interested in sustainability. Consumers are becoming more aware of the impact their purchases have on the environment, and they are increasingly seeking out products that are eco-friendly and ethically produced. As a result, businesses that can offer sustainable alternatives to traditional products are in a strong position to gain market share. Inbound marketing can be an effective way to reach these consumers, as it allows businesses to create content that highlights the sustainability of their products. In addition, this kind of marketing can help businesses to build relationships with potential customers and create a community of like-minded individuals.

Products that live and breathe sustainability are often very popular with the end consumer. Here you also have a customer doing his research who delves into the market’s offerings, compares, and questions. Hand in hand with this behavior, we also see that the decision-making process of such a customer often takes a long time – significantly longer than choosing a ketchup brand!

You never sell based on a relationship alone

A personal relationship with a customer is invaluable for selling, regardless of whether you work B2B or B2C. But that’s not ALL. It’s not enough that you click on a personal plan with a product manager, or that your family business has lots of old contacts. The relationship must be backed up with a full focus on the value your product or service actually has for the customer, and which problems and challenges they can solve with your help. That’s where the value lies – and that’s how inbound marketing works.

Are you on the brink of making a new marketing decision, and don’t know if your industry or your product would work in combination with inbound marketing? We could say that “inbound marketing is not for you if your customer is worth less than $100 – but that would be lying and it would limit our market way too much. The fact is: If you have a product or service which solves problems for somebody, in some way – then inbound marketing can work for you.” How do we know? We’ve seen it time and time again, regardless of industry or product type.

Inbound marketing works because it’s based on an understanding of what people want and need – not what we want to sell them. In other words: it starts with the customer, and not with the product. It’s a subtle but crucial shift in mindset which makes all the difference when trying to build relationships and create lasting value. So if you’re looking to start building better relationships with customers, inbound marketing might just be the key.

Still not sure and looking for more answers? Start by contacting us instead and we can reason our way to the right solution for you. Maybe it’s a collaboration with – our mother company, or maybe it’s something else entirely.

Read more: Account-Based Marketing vs Inbound Marketing